# Creative Video Prompts for Product Videos

## Philosophy

Don't just show the product - **tell a micro-story**. The best product videos create desire through context, emotion, and imagination.

## Two Approaches

### A. Clean & Transform (from WB photo)
Use WB photo as reference, but transform it into a cinematic frame:
- "Transform this product photo into a cinematic still: the brooch pinned to a cream silk blouse, soft window light, shallow depth of field, a woman's hand reaching toward it"

### B. Generate Fresh (product description only)
Generate the ideal starting frame from scratch:
- "A crystal tulip brooch catches morning light on a vintage mahogany vanity. Soft focus background shows a Parisian apartment window. The mood is intimate, luxurious, unhurried."

---

## NanoBanana Prompting Style

**Don't**: "Remove text, extend to 16:9, keep product centered"
**Do**: Natural, cinematic descriptions that paint a scene

### Examples by Product Type

#### Jewelry (brooch, ring, necklace)
```
Cinematic close-up of an elegant crystal brooch resting on aged ivory silk,
lit by soft morning light from a tall window. Shallow depth of field,
the background hints at a woman's vanity with a vintage mirror.
The mood is quiet luxury, a private moment before an important evening.
Aspect ratio 16:9, photorealistic, no text.
```

#### Fashion (clothing, accessories)
```
Editorial fashion photograph: a tailored wool coat draped over a
weathered leather armchair in a minimalist Scandinavian interior.
Late afternoon light creates long shadows. The image feels like
a page from Kinfolk magazine - understated, aspirational, lived-in.
16:9 frame, film grain, no logos or text.
```

#### Home/Kitchen
```
A copper saucepan sits on a gas flame, steam rising gently.
The kitchen is dimly lit except for warm light from the stove
and a single pendant lamp. Fresh herbs and garlic cloves scattered nearby.
The scene feels like the opening shot of a cooking documentary.
Cinematic 16:9, shallow focus on the pan, moody and inviting.
```

#### Tech/Gadgets
```
A sleek wireless speaker on a concrete shelf, late evening.
Behind it, a floor-to-ceiling window shows a city skyline at blue hour.
The only light sources are the city glow and a subtle LED indicator on the device.
The mood is urban solitude, sophisticated simplicity.
16:9, photorealistic, architectural photography style.
```

---

## Veo3 Prompting - Cinematic Movement

### Don't Just Push In
Instead of generic "camera slowly pushes in", create **motivated movement**:

#### Movement Ideas:
1. **Reveal** - Start tight on detail, pull back to reveal context
2. **Follow** - Track a hand, a gaze, a gesture
3. **Drift** - Slow lateral movement like a dream sequence
4. **Discover** - Camera finds the product naturally, not centered from start

### Veo3 Prompt Structure

```
[SCENE SETUP - where, when, atmosphere]

[SUBJECT - the product in context, not isolated]

[ACTION - what happens, what moves, what changes]

[CAMERA - motivated movement, not just "push in"]

[LIGHT - how it changes, what it reveals]

[MOOD - emotional tone, reference films/photography]

--no [unwanted elements]
```

### Example: Jewelry Brooch

**Basic (boring)**:
"Product shot of brooch, camera pushes in, studio lighting"

**Cinematic (compelling)**:
```
INT. PARISIAN APARTMENT - GOLDEN HOUR

A woman's hand enters frame, fingertips brushing across a crystal tulip brooch
that rests on weathered silk. The brooch catches afternoon light streaming
through sheer curtains, throwing tiny prismatic reflections.

Camera drifts slowly right, following the play of light across crystal facets.
The hand lifts the brooch - we glimpse its weight, its preciousness.

Shallow depth of field. Warm color grade, Vermeer-like light quality.
The moment feels stolen from someone's private ritual.

--no text, watermarks, modern elements, harsh shadows, digital artifacts
```

---

## Scene Templates by Emotion

### "Gift" (anticipation, surprise)
- Hands unwrapping, ribbon falling
- Box opening, light spilling out
- Product revealed through someone else's eyes

### "Ritual" (daily luxury, self-care)
- Morning routine with the product
- Evening wind-down
- Preparation for something important

### "Discovery" (curiosity, desire)
- Finding the product unexpectedly
- Noticing it across a room
- A friend showing it to you

### "Heritage" (quality, timelessness)
- Product among vintage objects
- Multi-generational context
- Craftsmanship details

---

## Quick Reference: Mood Words

**Intimate**: close, personal, private, quiet, hushed
**Luxurious**: sumptuous, rich, indulgent, refined, precious
**Dynamic**: alive, energetic, kinetic, vital, pulsing
**Nostalgic**: vintage, timeless, classic, enduring, remembered
**Modern**: clean, minimal, architectural, precise, contemporary
**Organic**: natural, warm, textured, handmade, authentic

---

## Anti-Patterns (What to Avoid)

❌ "Product centered on white background"
❌ "Camera slowly pushes in"
❌ "Studio lighting setup"
❌ "High-end commercial feel"
❌ Generic "premium" / "luxury" / "elegant" without context

✅ Specific time of day, location, atmosphere
✅ Human element - hands, gaze, gesture
✅ Story implications - before/after a moment
✅ Sensory details - texture, temperature, sound implied
✅ Reference to photography/cinema style
