# Instagram Influencer Content

Template for creating personalized influencer content with AI video generation.

## Core Principles

### Authenticity Over Perfection
- Real moments resonate more than staged perfection
- Slight imperfections make content relatable
- Genuine expressions over forced smiles

### Personal Connection
- Eye contact with camera creates intimacy
- Direct visual storytelling (viewer as participant)
- Personality shines through movement and expression

### Aspirational but Relatable
- Show desirable lifestyle/outcome
- But keep it achievable/believable
- Subtle flex > aggressive showing off

### Visual Storytelling
- Minimal or no dialogue (music carries emotion)
- Each scene communicates without words
- Environment and action tell the story

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## Platform Requirements

### Technical Specs
- **Aspect ratio**: 9:16 (vertical)
- **Resolution**: 1080x1920 minimum
- **Duration**: 15-60 seconds typical

### Safe Zones
- Keep key elements away from top/bottom edges
- Account for UI overlays (likes, comments, captions)
- First frame = thumbnail (must work as still image)

### Engagement Triggers
- First 3 seconds determine 80% of success
- Change visual every 5-7 seconds
- Loop-friendly endings boost replay

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## Audio Strategy

### Primary: Trendy Music
- Added in post-production
- Sync visual cuts to beats
- Choose music that matches energy/mood

### Secondary: Ambient Sounds
- Waves, wind, city sounds
- Add atmosphere and immersion
- Generated during video creation

### Optional: Voiceover
- Depends on variant (lifestyle usually no, tutorial yes)
- Conversational tone if used
- Keep it brief — visuals are primary

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## Input Requirements

### people: REQUIRED
Photos of the influencer to maintain visual consistency.
- Minimum 2-3 photos from different angles
- Clear face visibility
- Representative of their style

### locations: OPTIONAL
Real location photos or leave to AI generation.
- Help ensure accuracy if specific place matters
- Can inspire Claude's scene planning

### style: OPTIONAL
Mood board / style reference images.
- Visual aesthetic to match
- Color palette inspiration
- Similar content examples

### brief: RECOMMENDED
What the influencer wants to convey.
- Key messages or moments
- Mood and energy
- What to avoid

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## Visual Consistency

### Character Appearance — CRITICAL
The woman in ALL frames must look like the SAME person as in the reference photos. This is the single most important quality criterion for influencer content.

**In every scene prompt, repeat these descriptors explicitly**:
- Exact age range (e.g. "mid-30s woman" — never younger or more generic)
- Specific facial features from references (e.g. "defined angular cheekbones", "full lips", "blue-green eyes")
- Hair texture, length, and color exactly as in references (e.g. "shoulder-length wavy blonde hair in natural warm platinum tone")
- Body type from references (e.g. "slim, athletic build")
- The signature accessory that appears in all reference photos (e.g. "gold chain necklace")

**Do NOT**:
- Make the person look younger, thinner, or more "idealized" than the real references
- Use vague descriptors like "beautiful woman" or "attractive blonde" — be specific to THIS person
- Allow the face to drift between scenes — repeat the exact same facial description every time

**For grid generation (Stage 7)**:
- Include a dedicated paragraph at the top of the NanoBanana prompt demanding identical face/appearance across all frames
- Reference the characteristic shot as the face/appearance anchor
- Describe the person's unique features in every single frame description, not just once

### Environment Continuity
If scenes are meant to be the same location, describe consistently.

**Within location**:
- Same lighting conditions
- Consistent environment details
- Logical spatial relationship

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## Variant Selection

This template has multiple variants for different content types:

| Variant | Use Case | Key Feature |
|---------|----------|-------------|
| `lifestyle` | Travel, luxury, success | Aspirational visuals |
| `product` | Product showcase | Product as co-star |
| `problem-solution` | Relatable problem | Before/after transformation |
| `day-in-life` | Documentary style | Routine/journey narrative |

Select the variant that best matches the content goal.

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## Success Metrics

### What Makes Influencer Content Work

1. **Stop the scroll** — Hook in first 3 seconds
2. **Hold attention** — Visual variety every 5-7 seconds
3. **Create connection** — Eye contact, genuine expressions
4. **Inspire action** — Aspirational but achievable
5. **Encourage replay** — Loop-friendly, rewatchable

### Common Pitfalls

- Too staged/artificial looking
- Inconsistent character appearance across scenes
- Weak hook (doesn't stop scrolling)
- Too long without visual change
- Missing the emotional beat
