# Product Variant

Showcasing a product the influencer promotes, uses, or loves.

## Theme

**Core idea**: "This product is part of my life"

Show the product naturally integrated into the influencer's world. Not a commercial — a glimpse into how the product fits their lifestyle.

## Structure (Adapted PAS)

Product content follows a modified Problem-Agitation-Solution structure:

| Phase | Duration | Purpose |
|-------|----------|---------|
| Hook | 3s | Product reveal or surprising use |
| Context | 5s | Why this product matters to them |
| Demo | 7s | Product in action, benefits visible |
| Payoff | 5s | Result, satisfaction, integration |

**Total**: ~20s core + transitions = 25-30s final

---

## Scene Types

### 1. Product Reveal / Unboxing
First look at the product.
- Close-up of product (packaging or product itself)
- Hands entering frame to pick up
- Unboxing moment (opening, revealing)
- Product in beautiful lighting

### 2. Application / Use
Product being used naturally.
- Hands applying (skincare, makeup)
- Product in use context (wearing, using)
- Natural gestures (not forced demonstration)
- Multiple quick angles of use

### 3. Before/After
Transformation or result.
- Quick cut from "before" state to "after"
- Side-by-side comparison (if format allows)
- Visible improvement/change
- Reaction to result

### 4. Reaction
Genuine satisfaction moment.
- Looking at result with pleasure
- Smile of satisfaction
- Appreciating the product
- Confident "this works" expression

### 5. Lifestyle Integration
Product in daily context.
- Product on vanity/desk/shelf
- Using product as part of routine
- Product in bag/pocket/hand
- Natural environment placement

---

## What Works

### Product Visibility
- **Clear shots** of the product itself
- **Readable** labels/branding (when important)
- **In-context** use (not just product floating in space)
- **Natural lighting** that shows product accurately

### Authentic Integration
- Product fits the influencer's existing aesthetic
- Use scenarios that feel genuine
- No forced "holding product to camera" shots
- Product as co-star, not sole focus

### Demonstration Over Explanation
- **Show don't tell** — visual demonstration
- **Process shots** — applying, using, wearing
- **Result shots** — after use, benefit visible
- **Reaction shots** — genuine response to result

### Close-ups That Work
- Texture of product
- Application process
- Detail of result
- Hands interacting with product

---

## Products That Work Well

### Beauty/Skincare
- Application shots (cream, serum)
- Before/after skin texture
- Routine integration
- Vanity setup shots

### Fashion/Accessories
- Outfit reveals with product
- Styling the piece
- Product in motion (jewelry catching light)
- Wardrobe/closet context

### Tech
- Unboxing moment
- Using the device
- Feature demonstration
- Setup/integration shot

### Food/Drinks
- Preparation process
- First taste reaction
- Aesthetic presentation
- Enjoying the moment

### Home/Lifestyle
- Product in space
- Using for intended purpose
- Organization/aesthetic result
- Daily routine integration

---

## Example Scene Breakdown

**30-second skincare product reel (6 scenes)**:

1. **Hook** (3s): Close-up product bottle, beautiful morning light, hand reaches in to pick up
2. **Context** (4s): Bathroom vanity, product among other items, woman's face visible in mirror looking at it
3. **Demo 1** (4s): Close-up application, product on fingertips, applying to face in smooth motion
4. **Demo 2** (4s): Medium shot, continuing application, peaceful expression, routine feeling
5. **Payoff** (4s): Close-up face result, glowing skin, satisfied smile at reflection
6. **Integration** (3s): Wide shot, woman walks away from vanity, starts day, product visible in background

**Total**: 22s content = 25-30s final

---

## Hook Options for Product Content

### Product-First Hooks
1. **The Reveal**: Beautiful close-up of product, dramatic lighting
2. **The Unbox**: Opening moment, anticipation
3. **The Pour/Apply**: Satisfying product application start
4. **The Result**: Start with after, then show how

### Influencer-First Hooks
1. **The Reach**: Hand reaching for product, face visible
2. **The Routine**: Starting daily routine, product prominent
3. **The Discovery**: "Found this" moment
4. **The Comparison**: Holding old vs new (implying switch)

---

## Music Sync Points

**Product content music sync**:
- Soft beat at hook (product reveal)
- Building through context
- Rhythm matches application motion
- Peak at result/payoff
- Resolution at integration

---

## Brief Questions (Variant-Specific)

When gathering requirements, ask:

1. **What product are you featuring?**
   - Product name, what it does

2. **Key benefits to show**
   - What should viewers take away?

3. **How do you use it?**
   - Natural usage scenario

4. **What problem does it solve?**
   - Pain point it addresses

5. **What to avoid**
   - Claims, comparisons, anything off-brand

---

## Common Mistakes

1. **Too commercial**: Feels like an ad, not content
2. **Forced placement**: Product shoved into scene unnaturally
3. **Missing the person**: All product, no personality
4. **Unclear benefit**: What does this product actually do?
5. **Too long on product**: Balance product and lifestyle
